About
A small studio for clear business websites
I’m Catalina Avadani, the founder of Catalina Web Studio. I work directly with small businesses and product teams to turn unclear ideas into focused websites, redesigns, and digital products.
Direct collaboration, clear decisions, and no unnecessary agency layers.

FOUNDER · WEB DESIGN & DEVELOPMENT
Based in Gothenburg, working with clients in Sweden, Europe, and remotely.
Why this studio exists
Built for businesses that need clarity
The problem
Too many businesses settle for websites that look fine but do not really work for them. I started this studio to bridge the gap between design and development, so clients get a site that is both distinctive and reliable.
How we work together
A focused process from first idea to launch
The process stays simple on purpose: understand the business, shape the direction, build the right version, then improve with real feedback.
- 1Step 01
Start with the business, not the tech
We clarify what the project needs to achieve first, then choose the right tools. Technology supports the goal; it does not become the goal.
- 2Step 02
Design and build as one process
Design decisions are made with implementation in mind. The result is fewer surprises, tighter scope control, and a final product that matches the vision.
- 3Step 03
Ship something solid, then improve
I focus on launching a strong core version fast, then iterating based on real use. This keeps budgets realistic and momentum high.
Where I work
Based in Gothenburg. Built for growing businesses.
Catalina Web Studio works with small businesses and teams that need a clearer, more credible digital presence.
Project fit
Business websites, redesigns, and custom web or mobile products
Collaboration
Discovery, design, development, launch, and support in one direct process.
Let's build something useful.
Tell me what you are building. I will review your enquiry and reply within 1–2 business days.